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Moving MarketsandMarkets from On-Premises to AWS

Executive Summary 

MarketsandMarkets needed to migrate from aging on-premises infrastructure to support growing business demands. Teleglobal executed a minimal-downtime migration to AWS, delivering scalability, enhanced security, and cost visibility while maintaining business continuity. 

Customer Overview 

MarketsandMarkets is a market research and consulting firm with 850+ analysts serving 10,000+ clients globally, including 80% of Fortune 1000 companies. Their legacy infrastructure constrained growth, requiring a scalable cloud platform with enhanced security and transparent cost management. 

The Challenge 

  •  Limited scalability during demand spikes 
  •  Absence of data encryption and comprehensive audit logging 
  •  Poor infrastructure cost visibility 
  •  Minimal-downtime migration requirement 
  • Infrastructure constraints limited ability to onboard new clients during peak demand periods 

Migration Approach 

Phase 1: Assessment 

  • Gathered infrastructure  specifications (server  CPU, memory,  storage) 
  • Identified scalability gaps and manual  management challenges 
  •  Assessed security gaps in identity management and monitoring  
  •  Validated 40% potential infrastructure cost reduction 
  • Defined migration approach aligned with business continuity requirements 

Phase 2: Planning 

  • Designed secure AWS cloud architecture 
  • Configured security controls following industry best practices 
  •  Established access management and permissions  
  • Conducted proof-of-concept migration in test environment 

Phase 3: Implementation 

  •  Established continuous data replication from on-premises to cloud 
  • Migrated workloads in phases to minimize business risk 
  • Performed thorough data validation at each stage 

Phase 4: Production Deployment 

  • Configured automated traffic distribution for high availability 
  • Enabled encryption for all data  at rest 
  • Activated monitoring and alerting systems 
  •  Deployed web application firewall 
  • Executed final cutover after comprehensive testing and approval 

The Solution 

Teleglobal deployed a comprehensive AWS environment: 

Network & Connectivity 

  •  Amazon VPC with isolated subnets and network access controls 
  •  AWS Site-to-Site VPN for secure administrative access 

Compute & Load Balancing 

  •  Application Load Balancer for traffic distribution  
  • Amazon EC2 Auto Scaling for dynamic workload management 

Security 

  •  Encryption  at rest using AWS KMS for all data stores 
  •  AWS WAF for web application protection 
  •  AWS IAM with role-based access and MFA 

Monitoring & Compliance 

  •  AWS CloudTrail and Amazon CloudWatch for comprehensive logging 
  • Real-time monitoring with proactive  alerting through CloudWatch Alarms 
  • Resource tagging for  cost  allocation and tracking using AWS Cost Explorer 

Key AWS Services 

  • Amazon EC2 – Compute resources 
  • Amazon RDS – Managed relational database 
  • Amazon S3 – Object storage and backups 
  • AWS KMS – Encryption key management 
  • AWS IAM – Identity and access management 
  • AWS WAF – Web application firewall 
  • AWS CloudTrail – Audit logging 
  • Amazon CloudWatch – Monitoring and alerting 

Business Impact 

40% Annual Cost Reduction
100% Data Integrity
Mins Scaling (vs Weeks)
24/7 Proactive Monitoring
  • 40%  annual infrastructure cost reduction compared to on-premises 
  • 100% data integrity  with zero data loss 
  • Infrastructure  scaling  reduced from weeks to minutes  
  • Automated failover  for high availability 
  • Complete audit trail with centralized logging for compliance 
  •  Proactive issue detection through real-time monitoring 
  • Enhanced ability to onboard new clients during peak demand periods 

Client Testimonial 

“The migration to AWS has transformed how we operate. We now have the agility to scale our infrastructure in response to business needs, while maintaining the security and compliance standards our clients expect. Teleglobal’s structured approach meant we could continue serving our clients without interruption throughout the entire migration process.” 

— IT Director
MarketsandMarkets

Bottom Line

MarketsandMarkets moved from its old on premises setup to AWS to better support its growing business needs. The migration was carried out in phases to avoid disruption. The new environment provides improved security controls, better cost visibility, and flexible scaling. This shift gives the team a more reliable and manageable infrastructure going forward.